Inside the Toolkit: How to Use Show Publicity to Promote Your Show

Every tool on Show Publicity does one job: put your show in front of people who are likely to share it. Used together, they turn promotion from a weekly chore into a habit that other members carry for you. Here is how hosts who grow fastest use each part.

Start with a profile people can pitch

Your profile is the first thing a host checks before saying yes to a swap, and the first thing a publicist reads before pitching you. Use your real name, name the show in your bio, say who it is for in one sentence, and add your cover photo. A profile with no bio reads as a profile with no show.

The feed: share the story, not the link

Post every new episode, but lead with one line about what happened in it: a thing a guest said, a number that surprised you, a question you could not answer. Links get scrolled past. Stories get reactions, and reactions put your post in front of more people. Attach the cover art or a short clip where your plan allows it, and reply to every comment the same day.

Groups: your promotion circle

Groups are where cross-promotion gets organised. Join the public groups that match your niche and format, and watch for hosts with a similar audience size. When you find three or four, propose a swap circle: everyone shares everyone's releases, and guests rotate between the shows. Creating your own group is part of the Standard plan and up, and private groups are available on Advanced, which is what most swap circles end up using.

The forum: ask, answer, get known

The forum is the long memory of the community. Ask which newsletters replied to pitches in your field, what artwork sizes platforms want this year, how others structure a launch. Then answer the questions you know the answer to. A host who is helpful in the forum gets recommended in threads they never see, which is the most valuable promotion there is.

Messages and friends: take it one-to-one

Once you have found a host to swap with, move the conversation to a direct message and keep it short: who you are, what you propose, two possible dates. Direct messages and friend requests open up on the Standard plan, and they are where most swaps are actually agreed.

The leaderboard: why points matter

You earn points for the things that help other members, and ranks and badges follow. It is not a game for its own sake. The members at the top of the leaderboard are the ones everyone else trusts with an introduction, and the featured badge on the Advanced plan puts your name where new members look first.

Services: when you want a hand

If you would rather have a campaign run for you, the services page lists what our team does, from setting up your profile and media kit to a full press push, each with a fixed price. Members use them most often around a launch, when the work piles up and the window is short.

Pick one tool to start with this week. For most hosts that is the feed: post this week's episode with one honest line about it, and reply to whoever answers. Everything else grows from there.